Bringing Brands to Life Through Data-Driven Marketing and Creative Storytelling
About
Over the last eight years, I’ve developed a robust marketing skillset focused on creating impactful, audience-centered digital content. I leverage content management systems (CMS), SEO best practices, and analytics to craft engaging stories that connect people to brands and their missions.
My experience spans supporting nonprofits, small business owners, media companies, and enterprise-level organizations. At Sling TV, I’ve led efforts to personalize and optimize web experiences, driving measurable increases in conversion and engagement. While working with the Kranzberg Arts Foundation, I created virtual gallery experiences and authored artist stories, amplifying the voices of local creatives and connecting audiences to their work in meaningful ways.
I’m passionate about using storytelling and content strategy to drive a positive impact—whether by sharing knowledge, engaging communities, or supporting arts and entertainment. My background in journalism has helped shape my attention to detail and ability to connect with diverse audiences. I bring creativity, collaboration, and curiosity to every project I tackle.
Offline, you’ll often find me catching live music, exploring Denver’s arts scene, or crafting something new. Interested in collaborating or chatting? I’d love to connect!
Expertise
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I have hands-on experience managing a breadth of digital content for small businesses, nonprofits, and enterprise-level companies. From strategizing on editorial calendars to creating digital assets, I am well versed in producing multimedia blogs, social media posts, email campaigns, and landing pages.
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Using Adobe Target and Analytics, I leverage my skills in data analysis to optimize content, personalize user experiences, and improve campaign outcomes.
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I graduated with a degree in journalism and started my career in the media industry writing for the Belleville News-Democrat, Sauce Magazine, St. Louis Public Radio and KMOX News Radio 1120. During my time in this field, I covered a range of topics with my favorite stories about wellness, food, and hyperlocal culture. Read my work on MuckRack.
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I have strong interpersonal skills, evident in my ability to foster relationships with stakeholders, artists, and cross-functional teams while maintaining clear, compassionate, and goal-oriented communication.
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I am experienced in managing multiple priorities in fast-paced, Agile environments, ensuring high-quality outcomes by effectively coordinating timelines, resources, and team efforts.