Delivering content marketing strategies that engage and convert

I specialize in developing and optimizing digital content, guiding projects from ideation through publication to performance analysis. With over 7 years of experience, I have deep knowledge of content management systems, SEO, and responsive web design to ensure that every piece of content I publish is both engaging and technically sound.

As a senior web content manager at Sling TV, I lead experimentation efforts to personalize and optimize web experiences for acquiring new customers and reducing active subscriber churn. By leveraging tools like Adobe Experience Manager and Target, I have successfully contributed to an increase in site traffic personalization from 1.4% to 15% over 6 months. I also led content authoring for a targeted retention campaign in August 2024, which resulted in the highest save rate observed YTD and a 78% MoM improvement.

As a freelance digital marketing consultant, I collaborate with creative entrepreneurs to develop strategies to better connect with their digital audiences. My goal is always to craft content that not only reflects the brand's identity but also drives measurable results.

My background in journalism has instilled in me a knack for project management and a meticulous eye for detail. Although I have pivoted into more marketing-focused roles, my tenacious curiosity and lifelong learner mentality have fueled my motivation to empower folks with clear and accessible information so they can make the best decisions for themselves.

Offline, I enjoy seeing live music, visiting new local restaurants, and exploring the natural beauty of Colorado. Want to collaborate or chat? I'd love to connect!